Meet The Team
We’re passionate about cannabis. You read that right. It seems unlikely that this could be so core to a mainstream beverage company. Well, that’s what we’re up against – decades of stigma around cannabis. That’s why we’ve assembled a team of the best minds in the business – from marketing, finance, pharma, and consumer products – to help bust through the myths and foster wellness from the inside out.
Chief Executive Officer
TJ, a former Procter & Gamble executive, envisioned the company after watching his mother struggle with various health ailments over the years, without experiencing much benefit from more traditional remedies. After much debate, TJ finally convinced his mom to try CBD, which helped her immensely. He then set out to identify and procure the leading materials available to create a clean, easy-to-use, and effective CBD product, resulting in the birth of HOLISTIK Wellness.
Chief Revenue Officer
Erik is an accomplished Senior Executive Entrepreneur, and Advisor with more than 25 years of success in the pharma, CPG, retail, e-commerce, and supply chain industries. In 2016, Erik co-founded pureLYFT where he currently serves as CEO. Erik has helped build this start-up from the ground up which is projected to hit the million-dollar mark in the next 6 months behind a hit list of top retailers.
Chief Marketing Officer
Doug is the owner of ION Marketing Group, a full-service integrated marketing agency with offices in NYC and LA. ION has and is working with category leading and challenger brands in the beauty, personal care and health/wellness categories as well as several others. He is a co-founder of GreenThink helping to break the stigma across his network.
Chief Financial Officer
William runs day-to-day operations at PureLYFT, including Production, Supply Side Management, and Finance & Accounting. He was integral in the early development of the company helping with raising capital and securing strategic partners, including the patent stick technology. Prior to PureLYFT, he was the CFO at Blue River Asset Management, a large Fixed Income Hedge Fund that peaked at nearly $2 billion in client assets.